Initiative Q understands that in manner to show you the system is the viable payment scheme to the venders that must prove that serious form of spending their accounts with the feasible currency to devote at the right place.
The creators realized that the people are not going to sign up their Q accounts as the result of not having current day value. So, they have created the incentive they will provide them free Q currency to all those who wants to open up their account. By doing this act they will be able to build the base of their Spending Accounts.
At the time the Initiative Q currency has currently no value and they say that recurrently that they are not going to cheat anyone. If their payment scheme will becomes extensively adopted, then each Q currency will have the equal value of $1 USD in future.